Case Studies & Examples

Below are a selection of projects that illustrate my approach to digital strategy, content systems, and platform growth. Each case study walks through the challenges faced, actions taken, and outcomes achieved.

Two black women sitting on front steps of a house, one with platinum blonde hair in a dress, the other with curly hair in a yellow dress, chatting and smiling, surrounded by potted plants.

Case Study: The Brownstone Magazine (Codedesign.ai & Shopify)

Role: Head of Digital Strategy / Digital Strategy Consultant

Overview:
A subscription-based digital publication for young Black women delivering culture, stories, and insights. Focused on streamlining the digital ecosystem, improving UX, and preparing for platform migration while protecting subscriptions and brand integrity.

Problem / Challenge:

  • Multiple platforms caused operational complexity and friction for readers.

  • Navigation and content flow were unclear, limiting conversions.

  • Limited flexibility prevented key editorial and subscription optimizations.

Action / Solution:

  • Conducted a full platform and content audit, identifying redundancies and improvement opportunities.

  • Streamlined website navigation and clarified subscription CTAs.

  • Advised on platform migration strategy (Squarespace vs WordPress).

  • Optimized homepage and hero sections to improve value proposition clarity.

  • Recommended integrating social sections and teaser content to increase engagement without cannibalizing subscriptions.

Outcome / Impact:

  • Set the magazine up for a future migration to a scalable platform.

  • Improved reader experience and subscription pathways.

  • Developed a strategic framework balancing editorial voice, SEO, and monetization opportunities.

A young woman with curly hair wearing headphones, sitting at a gaming setup with a keyboard, in a dimly lit room with pink floral decorations.

Case Study: GNL Magazine (Squarespace)

Role: Digital Strategy Consultant / Editor & Platform Manager

Overview:
A woman-centric gaming and geek culture publication. Focused on improving content discoverability, navigation, and audience growth while creating a scalable platform for editorial and monetization opportunities.

Problem / Challenge:

  • Fragmented website and unclear navigation hindered readership.

  • SEO and discoverability were inconsistent.

  • Monetization through ad space and subscriptions was under-leveraged.

Action / Solution:

  • Conducted a content and platform audit and reorganized categories/tags.

  • Streamlined site navigation and improved content clarity.

  • Implemented strategic editorial planning to balance free and subscriber-only content.

  • Optimized SEO and subscription CTAs.

Outcome / Impact:

  • Increased organic search visibility.

  • Improved subscription flow and site clarity.

  • Built a framework for future editorial and growth initiatives.

Young Black American woman with an updo afro squatting against a suitcase, reading a book with a US passport in the background

Case Study: Blerd Travels (Squarespace)

Role: Digital Strategy Consultant / Content & Audience Growth Lead

Overview:
A travel blog for Black women solo travelers exploring Asia. Focused on increasing audience engagement, improving SEO, and developing a growth-focused content strategy.

Problem / Challenge:

  • SEO and content organization needed improvement.

  • Social traffic did not consistently convert to subscribers.

  • Audience growth and monetization were underdeveloped.

Action / Solution:

  • Conducted a comprehensive site audit to improve navigation, categories, and tagging.

  • Implemented SEO improvements and internal linking strategies.

  • Developed audience journey mapping and content planning.

  • Optimized email sign-up flows and engagement pathways.

Outcome / Impact:

  • Achieved consistent organic traffic growth.

  • Established clear conversion pathways for email subscribers and loyal followers.

  • Created a scalable framework for content and audience growth.

Want to work together? Let’s talk about your digital strategy, content goals, and how my services can help your brand grow.

Contact Me